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Non Capisco*
It’s pizza, Giacomo, but not as we know it. We get heaps of pizza fliers in our letterbox. I seldom read them, let alone use them. Last night, however, saw a rare aligning of Venus and Mercury. I was...
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No means YES!
Truth is best. And good guys can finish first. For ten years I never said ‘no’ to a client or prospect. The other day, I did. Contrary to my deep fears, the...
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Girls on Film
How a medium-sized enterprise captured its audience. We’ve lately focussed on the small in...
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Radio. Get ‘em Where They Live!
Radio ads are cheaper than you may think. Radio ads are so cheap and effective, I’m amazed clients don’t use them more often. They’re particularly useful when your...
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Auto Destruct
I tried to find a brick wall. This was the best I could do. Every so often, the real world slaps you so...
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Happy Ending
Winners are grinners! [Click here for Part 1 of this gripping saga.] On Sunday, my new-car quest finally met success. And yielded more interesting...
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WHO TO HIT – know your target
Today the Small Business Owner blog is pleased to welcome Leah Klugt from Inkblot Design Studio, who shares some great insights into knowing your target market. Welcome Leah! Naomi You’ve heard...
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Heavenly Beds at the Westin Hotel
Brilliant differentiation in a crushingly homogenous market. When I used to use hotels, they all seemed the same to me. Now that I don’t use them, they seem even less...
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Smoke ‘em if you got ‘em
Blink and you may miss it. Here’s a business tip I learnt the hard way: If you get a gig, job, order, project, piece of work or commission, do it NOW. If you don’t, it may not be there tomorrow. For...
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A Fool & His Money (Part 3)
You’ll also find this post at The Pulse Love on the rocks. Parts 1 and 2 have brought us to this stage of my better-bank-deal quest. Thank you so much for reading and responding! Today the plot...
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Trust Me, I’m a Hoax Speaker
The quality of our guest bloggers continues to blow me away. Today we welcome the very talented and very funny Graeme Bowman, corporate comedian, MC and hoax speaker. What’s a hoax speaker, you may...
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